A Remarkable Online Campaign

A Remarkable Online Campaign

The online branch of the “Faith in Democracy” campaign included a partnership with the Center for Community Change.  It led to the creation of a Facebook page and a strategy to use Change.org (an online petition platform) to reach out to a much broader audience. The results were unprecedented.

  • Over 1.6 million people saw ISAIAH’s content through the Facebook page just in the seven days leading up to the electiondouble the number from the preceding two weeks.
  • The page eventually received 4,869 likes – with an average of 218 likes per day.
  • Fans posted YouTube videos, shared their personal stories and shared the articles, videos, pictures and stories found on the Faith In Democracy Facebook page with their friends and colleagues.
  • 10,396 conversations with change.org users – all signed the vote no petition.

 

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